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MELBOURNE
Warehouse 11/28 Down St, Collingwood VIC 3066
Client
Melbourne Audiology Centre
DELIVERABLES
- Hubspot CRM
- Managed Web Services & Support
- eCommerce & Payment
- Custom design & development
- Content Management System
- Conversion rate optimisation
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THE BRIEF
Optimising the customer's hearing journey.
Melbourne Audiology wanted to distinguish their well-established business by developing an exceptional user experience for its customers in their highly competitive industry.
Their website needed a refreshing design, including a new eCommerce experience. MAC priorities were to focus first on the customer journey and experience integrating both online and offline.
Designing the customer lifecycle with a new inbound experience, we implemented a robust Hubspot CRM for marketing integration purposes in addition to optimising their online conversion process, SEO and SEM strategies.
Web managed services were implemented to ensure security, support and speed - essential to the online design experience.
UI Kit
Created interface components and implemented:
- Mega menu
- Modal popup windows
- Custom iconography
- Online shop product pagination
- Shopping cart portal
- Tab bar
- Sticky pop out tab
User Experience
Experts in hearing
As the experts in online sales for hearing aids MAC wanted a fresh modern design for modern multi-location market. As a full-service Audiology company the complicated task of creating a site that services many clients with multiple needs.
The blog has great content development, booking pages and an eCommerce site with a large variety of different types of products and variabilities to allow customers to buy in the comfort of their own home.
A robust menu of information about government rebates and private health insurance gives the reader all of the information they could need to make a decision as well as strong Call-To-Action to book an appointment all the while focussing on the customer experience.
MAC required a site that was both fresh, informative and inviting. An ss audiology is generally viewed with a seniors lens, their services now stand out with a refreshed website, marketing elements, and visual presence.
