The Marketers Guide 
to Inbound Marketing

By delivering the right content, in the right context and at the right time is key to assisting your customers to progress through the marketing funnel towards their buying decision… and even beyond, when it’s time to purchase again.

  • The HubSpot Flywheel
  • Attract
  • Engage
  • Delight
Want to know how to attract, engage and delight your customers by building a marketing machine?

Around 10 years ago, an exciting new way of looking at digital marketing was born. Fellow MIT graduates Brian Halligan and Dharmesh Shah decided that the age-old marketing model was just not working any more.

So rather than run the typical “outbound” approach to attracting leads and enquiries, they theorised and the refined an “inbound”-focused process.

It’s like turning the traditional marketing funnel upside down… still using some traditional “top of funnel” activities to generate initial traffic that can be converted at a much higher rate from lead to enquiry and purchase.

But the secret sauce of Inbound tactics thereafter is to engage website visitors with a whole range of helpful, added value content and education to assist them in each step of their buying journey.

This is now well known as the Inbound Marketing methodology, best represented by the Marketing flywheel and designed to - Attract - Engage and Delight your customers!

marketing flywheel 300x247

It works by literally wrapping your brand around your new and existing customers, offering valuable content to suit the Buyer Personas, or target audiences for your businesses’ products and services.

By delivering the right content, in the right context and at the right time is key to assisting your customers to progress through the funnel towards their buying decision… and even beyond, when it’s time to purchase again.

Inbound Methodology

It works by literally wrapping your brand around your new and existing customers, offering valuable content to suit the Buyer Personas, or target audiences for your businesses’ products and services.

This is now well known as the Inbound Marketing methodology, best represented by the Marketing flywheel and designed to - Attract - Engage and Delight your customers!

It works by literally wrapping your brand around your new and existing customers, offering valuable content to suit the Buyer Personas, or target audiences for your businesses’ products and services.

By delivering the right content, in the right context and at the right time is key to assisting your customers to progress through the funnel towards their buying decision… and even beyond, when it’s time to purchase again.

It works by literally wrapping your brand around your new and existing customers, offering valuable content to suit the Buyer Personas, or target audiences for your businesses’ products and services.

By delivering the right content, in the right context and at the right time is key to assisting your customers to progress through the funnel towards their buying decision… and even beyond, when it’s time to purchase again.

Who else is using Inbound Marketing?

Marketers in organisations that have a product that involves a considered purchase before buying will reap enormous benefits using Inbound Marketing.

And in service-based businesses, where consulting expertise or even trades are involved, offering information to prospective clients to assist their buying decisions greatly increases the opportunity for you to increase lead to conversion success… and sales.

Inbound marketing priorities SEO

When should you use Inbound Marketing in your overall Strategy?

Campaigns can short term or ongoing, or both! Because of the many tactics that can be employed throughout your content and conversion strategies, building block activities like downloads, blog and social posting never needs to stop as results can be continual.

Whilst limited offer promotions like new product releases, giveaways and webinar events can all leverage lead nurturing all provide short term benefits.

If you 're ready to hear about how Click Creative can take your business to the next level with Inbound Marketing then we're ready to hear from you.

Book a free strategy call