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Transforming JIT Packaging: From Obscurity to Online Success
In 2023, new owners took the bold step of acquiring Just In Time Packaging, a company in the industrial suburbs of Melbourne, with a solid history but little online presence. Determined to turn the business around, they envisioned an engaging eCommerce store to drive sales and enhance brand visibility. Business growth is crucial to stay competitive in the packaging industry, where efficient online operations and a strong brand identity are the keys to success. Here’s how our Click Creative team partnered with them to bring this vision to life.
The Challenge and Communication:
When they took over the day to day operations, they faced a formidable challenge. Despite being well-established, the company had minimal advertising and an outdated, ineffective website badly needing a cohesive brand identity. A strong online presence and efficient eCommerce operations are vital and communication essential to turn their clear vision into reality. We collaborated closely with their management team to create compelling website pages and marketing messages, resulting in a consistent brand voice that resonates with their target audience.
The Strategy
Rebranding for a Fresh Start:
Our journey began with a complete rebranding of JIT Packaging. We crafted a new brand identity starting with a logo and comprehensive brand guidelines as the cornerstone of all marketing efforts. This rebranding was not just a facelift; it was a reinvention of JIT Packaging’s market presence. Having a cohesive and modern brand identity is essential in an industry where first impressions matter.
Building a Modern, Engaging Website:
Next, we designed and developed a completely custom website aligned with the fresh branding elements, including a custom-built eCommerce store to boost online sales. It is done to ensure the site was SEO-optimised was paramount to improving visibility in Google’s organic search results. On top of that, having a set of brand guidelines was handy when it came to the UI/UX part of their website. The packaging industry is steadily moving online, so having an SEO-optimised website that is consistent in appearance and accessibility was critical for capturing new customers and staying ahead of competitors.
Creating a Custom eCommerce Platform:
With the rise of eCommerce, JIT Packaging needed a standout online store that not only showcased its extensive range of products but also provided an engaging shopping experience. We built their eCommerce platform specifically tailored to their business needs. This included adding some functionalities such as product filtering, easy navigation, and a simple checkout process, which are all designed to enhance user experience. This comprehensive approach ensured that JIT Packaging’s online store was not just another platform, but a robust and user-friendly tool that boosted their sales.
Creating Impactful Marketing Materials:
To further solidify the brand’s presence, we designed various marketing materials:
Delivery Van Sign-writing: A bold, eye-catching design turning their delivery vehicles into moving advertisements.
Full-Colour Catalogue and DL Flyer: We have also created their high-quality offline marketing materials such as catalogue and DL flyer, showcasing their brand and products to suit the buying habits of their target audience.
The Transformation:
The results were remarkable as JIT Packaging saw a significant increase in website traffic and online sales. The rebranding and new marketing materials enhanced brand recognition, making JIT Packaging a name to remember in the industry. In the packaging industry, where competition can be fierce and customer expectations high, such a transformation can be a game-changer.
Conclusion:
The transformation of Just In Time Packaging is testament to how crucial effective branding, web development, and strategic marketing are. At Click Creative Digital Agency Melbourne, we pride ourselves on understanding the unique challenges faced by our clients and delivering tailored solutions that drive results. If you’re looking to revamp your business brand identity and drive sales, contact us today. Let’s write your success story together.
